The objective of the second booklet draft was to include all of the required elements and to be refined from the feedback from the previous critique. The speakers pages, the save the date page, the thank you to our sponsors page, and the back cover needed to be added to the booklet. The table of contents also needed to be updated to match the added pages. In addition, my personal goal was to also read through the entire booklet and correct any possible spelling mistakes.
The cover is the same as the previous draft.
The additional pages have been added to the table of contents including the names of each of the speakers, indented and with a different colour so they are differentiated from the rest of the items in the table. In my critique, I was told that I should left align the table with the header, instead of being indented like in the previous draft. The headers were also centered in the previous draft and I was told to left align them so I did that too. I made this change for all of the text content and headers in each of the pages except for the title clusters because they match the cover.
During my critique, is was mentioned that I could make the title cluster smaller, so I did that and aligned it with the margin on the left. I also left aligned the welcome header and aligned the letter to it.
For the schedule, I realized that I liked having it split into two columns like my sketches, more than how I had it in the previous draft. So, I decided to put the times and room numbers on the left column and the events on the right one. In my critique, it was suggested that I used more colour variations to differentiate the events, speakers and times. It was suggested that I used a shade of blue from my cover, so I used the darkest shade of the ice chunks for the lecture titles. It was also suggested that I make the event copy black instead of dark blue, so I changed that as well. I emphasized the conference dinner sidebar by styling it the same as the photos and buttons on the website because it didn't stand out enough in the previous draft.
Compared to my sketches, I've changed the layout of the speaker pages almost completely. During my critique on the sketches, I was told I could spread the speaker and notes across two pages, so I did that when I created it digitally. I re-arranged the text and images so they're all left aligned along the margin and placed the image at the bottom instead of the top. I also moved the notes to be alone on the next page. The only thing that is the same as the sketches is the speaker name is at the top of the page and their description is directly below it.
I added the thank you to our sponsors pages because they were required for the booklet. I followed the same left aligned layout on this page and added another image and the logos.
I also added the save the date page and the inside back cover page to the booklet, because they were two of the required pages. The save the date page is formatted similarly to the name and theme page, the only differences are that I added a header and replaced the image with a dark blue box. The inside back cover page is also the same as the inside cover page, only difference is that the ice chunks have been rotated and shifted slightly.
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