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Annelise Staples
Apr 13, 20231 min read
Final Booklet Critique
The objective of this critique was to point out any final changes to make sure the booklet is prepared for the final submission. I didn't...
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![](https://static.wixstatic.com/media/3ae174_a5338c3bb9f94f849008f2df58b8ac0b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_a5338c3bb9f94f849008f2df58b8ac0b~mv2.webp)
![Second Booklet Draft](https://static.wixstatic.com/media/3ae174_a5338c3bb9f94f849008f2df58b8ac0b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_a5338c3bb9f94f849008f2df58b8ac0b~mv2.webp)
Annelise Staples
Apr 6, 20233 min read
Second Booklet Draft
The objective of the second booklet draft was to include all of the required elements and to be refined from the feedback from the...
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![](https://static.wixstatic.com/media/3ae174_43df96c99c6641aeb70b35f43044c93f~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_43df96c99c6641aeb70b35f43044c93f~mv2.webp)
![First Booklet Draft](https://static.wixstatic.com/media/3ae174_43df96c99c6641aeb70b35f43044c93f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_43df96c99c6641aeb70b35f43044c93f~mv2.webp)
Annelise Staples
Mar 30, 20232 min read
First Booklet Draft
This is the first digital draft of the booklet from the cover to the schedule. The objective of this draft was to see what the sketches...
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![](https://static.wixstatic.com/media/3ae174_894cedc27f1b439cb86323a3fe2c66b1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_894cedc27f1b439cb86323a3fe2c66b1~mv2.webp)
![Final Website](https://static.wixstatic.com/media/3ae174_894cedc27f1b439cb86323a3fe2c66b1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_894cedc27f1b439cb86323a3fe2c66b1~mv2.webp)
Annelise Staples
Mar 23, 20231 min read
Final Website
This is the final website at all three breakpoints, prepared to be submitted. The objective of this draft was to make the final changes...
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![](https://static.wixstatic.com/media/3ae174_6d3269073e9040b3884d7d1c99b1fead~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_6d3269073e9040b3884d7d1c99b1fead~mv2.webp)
![Web Type Style Guide](https://static.wixstatic.com/media/3ae174_6d3269073e9040b3884d7d1c99b1fead~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_6d3269073e9040b3884d7d1c99b1fead~mv2.webp)
Annelise Staples
Mar 23, 20231 min read
Web Type Style Guide
The objective of the web type style guide was to create a record of the typeface, style, size, colour and leading of all of the text...
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![](https://static.wixstatic.com/media/3ae174_fae7ab0666a745e386ecaa53fbf2a47c~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_fae7ab0666a745e386ecaa53fbf2a47c~mv2.webp)
![Booklet Sketches](https://static.wixstatic.com/media/3ae174_fae7ab0666a745e386ecaa53fbf2a47c~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_fae7ab0666a745e386ecaa53fbf2a47c~mv2.webp)
Annelise Staples
Mar 23, 20232 min read
Booklet Sketches
The objective of the the conference campaign booklet was to design a booklet that delegates would bring to the conference to be able to...
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![](https://static.wixstatic.com/media/3ae174_894cedc27f1b439cb86323a3fe2c66b1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_894cedc27f1b439cb86323a3fe2c66b1~mv2.webp)
![Second Website Draft](https://static.wixstatic.com/media/3ae174_894cedc27f1b439cb86323a3fe2c66b1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_894cedc27f1b439cb86323a3fe2c66b1~mv2.webp)
Annelise Staples
Mar 16, 20232 min read
Second Website Draft
The objective of the second website draft was to refine the typographic scale system, baseline grid and anything else that needed to be...
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![](https://static.wixstatic.com/media/3ae174_76293999c8a649f1b9d70093e50d7130~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_76293999c8a649f1b9d70093e50d7130~mv2.webp)
![Final Poster and Brochure](https://static.wixstatic.com/media/3ae174_76293999c8a649f1b9d70093e50d7130~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_76293999c8a649f1b9d70093e50d7130~mv2.webp)
Annelise Staples
Mar 9, 20231 min read
Final Poster and Brochure
These are the final poster and brochure submissions. The objective was to make any final changes from the previous critique and double...
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![](https://static.wixstatic.com/media/3ae174_10899084c16144cb8bb788d71e22d49f~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_10899084c16144cb8bb788d71e22d49f~mv2.webp)
![First Website Draft](https://static.wixstatic.com/media/3ae174_10899084c16144cb8bb788d71e22d49f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_10899084c16144cb8bb788d71e22d49f~mv2.webp)
Annelise Staples
Mar 9, 20231 min read
First Website Draft
The objective of the first digital website draft was to include all the content on the website homepage which includes the title cluster,...
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![](https://static.wixstatic.com/media/3ae174_db001017e9bd4df68be75a30114c4461~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_db001017e9bd4df68be75a30114c4461~mv2.webp)
![Wireframe Sketches](https://static.wixstatic.com/media/3ae174_db001017e9bd4df68be75a30114c4461~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_db001017e9bd4df68be75a30114c4461~mv2.webp)
Annelise Staples
Feb 23, 20232 min read
Wireframe Sketches
The objective of the conference campaign website is to apply web typography principals to a responsive website at three breakpoints. The...
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![](https://static.wixstatic.com/media/3ae174_90af6a70f9644fcd8af83383c15ff901~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_90af6a70f9644fcd8af83383c15ff901~mv2.webp)
![Second Digital Brochure Draft](https://static.wixstatic.com/media/3ae174_90af6a70f9644fcd8af83383c15ff901~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_90af6a70f9644fcd8af83383c15ff901~mv2.webp)
Annelise Staples
Feb 16, 20231 min read
Second Digital Brochure Draft
This draft was also for the final critique, and was for identifying small mistakes to fix for the final submission. For this draft, I...
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![](https://static.wixstatic.com/media/3ae174_cba1260cb10a4529b42a63b4a69d561f~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_cba1260cb10a4529b42a63b4a69d561f~mv2.webp)
![Fourth Poster Draft](https://static.wixstatic.com/media/3ae174_cba1260cb10a4529b42a63b4a69d561f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_cba1260cb10a4529b42a63b4a69d561f~mv2.webp)
Annelise Staples
Feb 16, 20231 min read
Fourth Poster Draft
This draft was for the final poster and brochure critique, so the goal was to have it finalized with only some small tweaks to identify...
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![Digital Brochure Drafts](https://static.wixstatic.com/media/3ae174_47528c5fbdc44df49a39223f2c262c3b~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3ae174_47528c5fbdc44df49a39223f2c262c3b~mv2.webp)
Annelise Staples
Feb 9, 20231 min read
Digital Brochure Drafts
The objective was to digitalize and refine our brochure layout sketches. For both drafts I continued with the cracking ice concept from...
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![Third Poster Draft](https://static.wixstatic.com/media/3ae174_9c03bc942f5945128b73be1af8173286~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3ae174_9c03bc942f5945128b73be1af8173286~mv2.webp)
Annelise Staples
Feb 9, 20231 min read
Third Poster Draft
The goal of this draft was to have an almost completed poster ready for critique. From the feedback I received, I make the ice different...
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![](https://static.wixstatic.com/media/3ae174_f6011354691243a69dac80c3a3c0131f~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_f6011354691243a69dac80c3a3c0131f~mv2.webp)
![Second Type Style Guide Draft](https://static.wixstatic.com/media/3ae174_f6011354691243a69dac80c3a3c0131f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_f6011354691243a69dac80c3a3c0131f~mv2.webp)
Annelise Staples
Feb 2, 20231 min read
Second Type Style Guide Draft
The objective was to continue developing and adding to the type style guide. Since my snowman concept didn't work out in the end, I...
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![Second Poster Digital Draft](https://static.wixstatic.com/media/3ae174_894a2d14e870418abdc3e95aed8840d0~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3ae174_894a2d14e870418abdc3e95aed8840d0~mv2.webp)
Annelise Staples
Feb 2, 20231 min read
Second Poster Digital Draft
Here we narrowed down our posters to one with the best title word cluster and refined that based off our feedback from our previous...
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![](https://static.wixstatic.com/media/3ae174_ac940079c3b0476bb5362114d65f6b86~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_ac940079c3b0476bb5362114d65f6b86~mv2.webp)
![Brochure Layout Sketches](https://static.wixstatic.com/media/3ae174_ac940079c3b0476bb5362114d65f6b86~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_ac940079c3b0476bb5362114d65f6b86~mv2.webp)
Annelise Staples
Feb 2, 20231 min read
Brochure Layout Sketches
The objective of these sketches is to start figuring out what possible layouts could be for the brochure part of the project. We chose...
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![](https://static.wixstatic.com/media/3ae174_06f3dc26b931404189721ea1c4937c52~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_06f3dc26b931404189721ea1c4937c52~mv2.webp)
![First Type Style Guide Draft](https://static.wixstatic.com/media/3ae174_06f3dc26b931404189721ea1c4937c52~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_06f3dc26b931404189721ea1c4937c52~mv2.webp)
Annelise Staples
Jan 26, 20231 min read
First Type Style Guide Draft
The goal of this part of the project was to create a style guide for our poster layout and to continue to add to it as the project...
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![](https://static.wixstatic.com/media/3ae174_6a7b90e6153048ad89b02c919d0d51d0~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_6a7b90e6153048ad89b02c919d0d51d0~mv2.webp)
![Another Word Cluster](https://static.wixstatic.com/media/3ae174_6a7b90e6153048ad89b02c919d0d51d0~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_6a7b90e6153048ad89b02c919d0d51d0~mv2.webp)
Annelise Staples
Jan 26, 20231 min read
Another Word Cluster
We were assigned to digitalize a new word cluster in addition to the ones we already had. The objective of this was to experiment with...
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![](https://static.wixstatic.com/media/3ae174_2f7ff983cda747ae85611f7021beebee~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/3ae174_2f7ff983cda747ae85611f7021beebee~mv2.webp)
![First Poster Digital Drafts](https://static.wixstatic.com/media/3ae174_2f7ff983cda747ae85611f7021beebee~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3ae174_2f7ff983cda747ae85611f7021beebee~mv2.webp)
Annelise Staples
Jan 26, 20231 min read
First Poster Digital Drafts
For this stage of the project we took our refined title clusters and layout sketches, refined them, and digitalized them. This is my...
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