First Type Style Guide Draft

The goal of this part of the project was to create a style guide for our poster layout and to continue to add to it as the project progressed. It had to include the type styles, colours, and other graphic elements we used in the poster and brochure.

Snowman Concept Type Style Guide Draft

I originally thought I was going to go forward with the snowman concept poster, so I created this type style guide for it. It includes all levels of text in the hierarchy, in their corresponding colours and sizes, as well as the name of the typeface I used. It's unfinished and would be added to if I continued with this concept but I created a new one with the concept I moved forward with.